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We specialize in all forms of digital media, and can get your message out there in a way that’s right for you. Whether you are looking for a complete digital marketing campaign, or just to ensure you have all your ducks in a row, we can help. From SEO & Content Marketing to Social Media, and Analytic's, We will make sure your campaign is a success.
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We work with clients big and small across a range of sectors.

(+234) 080 2705 3212

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294 Herbert Macaulay, Sabo Yaba, Lagos

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Consumer Insights

One Moments Insight

Can Be worth A lifetimes Experience

To successfully navigate the ever-changing world of consumer perceptions, it helps to understand the landscape. If you don’t know where you stand, it’s difficult to get to where you want to be.

Ears to the ground, eyes toward the future.

Our unique blend of research straddles both digital and traditional, to help give brands a clearer line of sight toward their goals. Whether we’re tapping into the world’s largest focus group via social listening, or conducting ethnographies to better understand consumer behavior, we’re here to answer questions and uncover new opportunities within the flux.

Social Listening

The Internet is the world’s largest focus group. Social listening, coupled with our own Search Informed Research®, allows us to tap into what the digital world is thinking. This gives a better understanding of cultural trends, the competitive landscape and how consumers perceive your brand. With ongoing listening, we observe real-time changes in these key areas to quickly identify challenges and uncover new opportunities.

Brand & Competitive Analysis

Our Brand Compass framework helps marketers effortlessly bridge the gap from insight to action, revealing useful information like brand health, competitor activity and growth opportunities. Brand Compass reveals online consumer perception against a map of your unique brand attributes. This not only tells you where your brand is, but where your brand should go.

Tribe Analysis

Tribe analysis let’s you know who’s talking about your brand. Going beyond demographic profiling, we analyze the consumer’s digital footprint to uncover specific passion points that drive behavior. This unique way of segmenting social audiences has implications for media targeting, as well as content and community strategy.

Consumer Journey Mapping

Consumer Journey analysis illuminates the consumer’s path from awareness to purchase. It gives a comprehensive, yet simple, map of this journey, delivering both online and offline insights, seen from our uniquely digital perspective. By revealing mindset, motivations and touchpoints, the Consumer Journey can inform messaging strategies, digital architectures, content creation and much more.

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