There was a time when owning a cell phone was a luxury. Today, more than 149 Million Nigerians own a cell phone and 70 % of adults would rather give up sex than surrender their phones*.
We help brands use mobile to build deeper relationships with their customers—wherever those customers may be. Our approach is simple: consider mobile from the beginning, not as an add-on, and approach everything with a mobile mindset. We don't have a “Mobile Department” - everything we do is mobile by design. And even though mobile technologies and consumer behavior are always changing, we’re always up to speed. Our in-house “Mobile by Design” program keeps us up to speed on the latest developments, so your brand is always taking advantage of the latest in mobile opportunity.
Today, everyone is mobile, but not everyone interacts with his or her devices in the same way. To tackle this challenge, we start by analyzing a day in the life of your mobile consumer. We do this through a variety of in-person and digital research. Proprietary tools recognize consumer conversations on mobile devices, while our Mobile Search tool examines mobile searches to better understand your customer while they’re on the move. Armed with research and insights, we show you where opportunity lies and craft a strategy that will capitalize on your audiences’ mobile behaviors and interests.